With the sun setting over the sea, hundreds of Chanel's invited guests sitting in the red wooden chairs of Saint-Tropez's famous Sénéquier, and many more onlookers piling onto balconies and pressing against barricades, Natasha Poly, Anja Rubik, and the rest of Karl Lagerfeld's cast traipsed down the street-cum-runway often barefoot, wearing seventies-ish diaphanous caftans, long crocheted dresses, ruffle-lapelled silk jersey trouser suits, and patchwork denim skirts.
"I spent many years of my life here," he said. "I know Saint-Tropez like I know Paris. The collection is very casual, very down-to-earth." Key, of course, is that lightness of touch, the sense of enjoyment and ease. And with fashion once again experiencing a 1970's revival, the show also ended up feeling—as Lagerfeld's Chanel outings often do—very much of the moment.