miercuri, 10 martie 2010

The Garden Collection

This spring, H&M is catering to those that are especially environmentally conscious with a new line called The Garden Collection. According to the press release, the romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste. Sustainable materials include: Organic cotton, cotton that has been grown without the use of hazardous chemicals; Organic linen, linen that has been grown without the use of hazardous chemicals; Recycled polyester, polyester made from PET-bottles or textile waste; and Tencel silky, renewable material produced with minimal environmental impact.

The collection’s floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.

Here’s the look book images. I can’t wait till spring!

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