FIRST H&M STORE - BUCHAREST, ROMANIA

Karl-Johan Persson, CEO, and Carlos Duarte, Country Manager Romania, cut the inaugural red ribbon together with the two store managers, Alina Cristea and Doina Bunea at AFI Palace, on March 25th. From now on, you lucky ones from Bucharest and the cities nearby have your own HM universe to splash into. We, the less fortunate one, are still waiting for this wonderful moment a few more months.

“We feel a warm welcome from our Romanian customers, who can finally shop fashion and quality at the best price at H&M”, says Carlos Duarte, H&M Romania Country Manager. ”We look forward to the upcoming weeks, when we will open 5 more stores in Romania.”

At last night’s VIP event, local celebrities, media, stylists and socialites such as Andreea Raicu, Laura Cosoi, Andi Moisescu, Smiley, Iulia Vantur and Andreea Esca attended for an ultimate shopping experience.

By the end of spring 2011, H&M will open 5 more stores, 4 in Bucharest and one in Brasov. Two stores will open in Cluj and Timisoara during this autumn.
 

www.hm.com

Sreet Style / Stylish People - March 2011

Isabeli Fontana: Mango Lookbook S/S '11 Campaign

The warmer season seems closer and closer especially if we take a quick glimpse through some of the outfits presented in lookbooks released by many well known retailers. Whether we are talking about casual outfits or more elegant options the choices are very varied and very inspirational at the same time. 

The photo shoot took place at Paris Orly airport, located 14 kilometers from the French capital. In the new catalog, the model poses for the camera beaming the renowned photographer, who knew perfectly immortalize the femininity of Isabeli Fontana. The styling was the responsibility of the German producer Antje Winter and makeup and hair are the signature of Frank and Bob Recine B, respectively.

By Terry Richardson

Mango Spring/Summer 2011 Lookbook | Isabeli Fontana by Terry Richardson

 

Lovely Weekend

I wish you a lovely weekend!

Conscious Collection - H&M spring 2011

this April, as part of the focus on sustainability, H&M will introduce the Conscious Collection – The collection which is for women, men and children is made from enviromentally – adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. 

The Conscious Collection will be on sale in all H&M stores from 14th April.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. 

“Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”

 Womenswear is inspired by an updated romantic style in which blouses, tunics and T-shirts with Broderie Anglaise are a key trend. Tiered dresses are perfect for day or more dramatic Grecian gowns for night. Long floaty skirts are key as are cut-off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie. 

www.hm.com